Our Team
Rutkin Marketing
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Maria Rutkin - CEO
Fractional CMO
After 20+ years in marketing, Maria Rutkin established Rutkin Marketing in early-2015 when she realized many businesses were struggling to grow revenue and increase sales and decided to change that. Solving revenue growth challenges often begins with a cohesive marketing strategy on building a trusted brand across channels that enhances the customer experience with effective sales lead generation and content marketing. Overcoming these challenges starts with understanding where you are today and where you want to be—and closing the gap in your marketing.
As CEO, Maria Rutkin is responsible for the management and growth of the business including sales, creative services, marketing, ad products, and business development. She brings 20+ years of experience in marketing, management and demand generation for early stage, mid-sized and large corporations. She has a record of advising and leading teams, establishing tight alignment with sales, improving competitive market position, and a consistent record of results. Her hands-on, take-charge approach has provided clients and employers within the technology, cybersecurity, software-as-a-service (SaaS), data-as-a-service (DaaS), financial marketing, and legal markets with a skilled executive who combines strategic vision with a strong understanding of operational management, planning, execution, and KPI measurements to get the job done in a timely, efficient manner to achieve results.
Prior to founding Rutkin Marketing, Maria held these executive positions:
- VP of Marketing (CMO Equivalent) for Datamyx (now Deluxe). There, she developed the marketing infrastructure from the ground up and aligned it through the sales cycle.
- Product Marketing Manager, U.S. Legal Technologies at Kroll Ontrack (Kroll Inc.). Maria led the strategy, content and marketing execution with a team of 20 direct/indirect reports for this $150M SaaS pioneer of electronic discovery and legal technology products.
- Director of Marketing (VP Equivalent) at TrialGraphix. She led the demand generation that contributed to 30% year-over-year revenue growth targeting legal decision-makers and influencers within the Fortune 500 and ALM Top 200 Law Firms.
A graduate of the University of South Florida in Tampa, she received her Bachelor’s degree in Marketing Communications.
Our Team
Sergio
From being the CMO for the executive coach of Steve Jobs (Apple) to turning low-performing marketing accounts into industry leaders for Fortune 500 companies, Sergio has gained unique experiences and knowledge to achieve exponential and sustained growth in many competitive industries and markets. His marketing knowledge and experience allows him to overcome challenges, develop disruptive strategies, and over-exceed company goals.
Kassie
Kassie’s superpower is connecting businesses of all sizes to their ideal clients through social media. She has her Master’s in Mass Communications with a focus in Social Media and is Social Media Certified through the HubSpot Academy. She is constantly looking for opportunities to continue her education to better support Rutkin Marketing clients. Kassie has worked with over 75 different brands and companies throughout her career and has been featured in the Wall Street Journal, The Daily Ad Brief, Yahoo! Finance, Social PR Secrets, and more.
Adrienne
Adrienne is a strategic, results-oriented social media manager for the Rutkin Marketing team. She loves finding the brand story and bringing it to life. She uses social media to educate the audience and connect them to the solutions our clients provide. Social media is an integral part to a solid marketing plan and we love showing our clients how they can capture results.
Karen
A master content writer, Karen’s passion is the written word. She is happiest churning out website copy, blogs, and articles for the Rutkin Marketing clients that not only interest the reader but promote SEO for the brand. Karen’s ability to write professionally on a wide variety of topics puts her services in demand and our clients are thrilled with the results.
Eden
Eden has an extensive background in digital marketing and has been trained specifically in inbound marketing. She specializes in content writing for blogs and emails. The combination of her background in marketing and specialization in writing produce powerful results for Rutkin Marketing clients.
Khetar
Khetar is known for his expertise in design and implementation of all the experiences a user has when interacting with a digital tool, such as apps, websites, and other interactive media. He works closely with our clients’ to gather requirements before designing ideas that can be communicated using storyboards. He also specializes in process flows and sitemaps.