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Sales Outreach

how to use StoryBrand framework for your sales funnel

How to Build a High-Converting Sales Funnel Using the StoryBrand Framework

You’ve built a sales funnel. You’ve got web traffic. Maybe even a few leads. But somewhere between attention and action, things fall apart. If you’re like most B2B companies, your sales funnel isn’t broken because your product isn’t good. It’s broken because your messaging is unclear, and your prospects don’t know why they should care. […]

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How to Build a 3-Email Sales Outreach Sequence That Converts

You’ve got a great offer. You’ve built a solid list. But every time you send a round of sales outreach sequence emails, it feels like shouting into the void. If you’re like most B2B founders, consultants, or sales leaders, you’re not struggling because your product lacks value. You’re struggling because your message isn’t breaking through—and […]

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