Your website is your number one employee. It’s often the first point of contact people have with your brand. But how are they finding you? Is it organically, like meeting someone on the street? Or is it paid, like an introduction at an exclusive event? This is the difference between SEO vs. PPC strategies for […]
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Are you losing opportunities from potential prospects leaving your website without taking action? Without retargeting ads, you likely are. Retargeting ads help companies to re-engage and convert missed leads. By displaying targeted ads to people who previously visited your site, you can increase conversion rates, improve your sales funnel metrics, and drive more revenue. However, […]
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It can seem daunting to switch from the familiar UA to Google Analytics 4, but marketers need to understand the benefits that come with this transition.
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After extensive keyword research, thorough segmentation, & perfecting a killer copy, you just launched your first Google Ad campaign. The problem? You are not getting leads.
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If you are contemplating whether your business should start capitalizing using Paid Ads, here are the top seven metrics to track.
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The key to a successful Google Ads B2B Marketing strategy starts by understanding your audience and finding high-intent keywords.
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