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Marketing Strategy

4 Strategies for Building a Successful Google Ads Campaign

4 Strategies for Building a Successful Google Ads Campaign

There was a time when business owners would neglect their online presence. Nowadays we know that, if you are not ranking in Google, you are doing something wrong. In this age of Digital Marketing, in order to reach more customers and generate leads, you need to add an extra layer of presence, and that is […]

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Why Your Business Should Have an Omnichannel Marketing Strategy

An omnichannel marketing strategy utilizes multiple marketing channels to grow a business and interact with customers. The goal is for customers to have the same experience across all channels. Consistent user experience improves brand awareness and recognition, which leads to more leads and sales. Let’s dive into omnichannel marketing strategies. Marketing Campaigns Most campaigns are […]

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The Case for Agile Marketing Strengthens

The current state of affairs has brought every business in every industry to a new threshold in agile marketing implementation. A certain, small percentage of businesses are busier than ever while, most have had their viable business model interrupted significantly or completely. The topic of agile marketing has risen to the top of many a business […]

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