We’re living in the age of AI, automation, and endless data dashboards. Efficiency matters—but it doesn’t close deals on its own. The brands that win lead with clarity and connection. And at the center of that connection is one irreplaceable element that makes all the difference: storytelling. So, why brand storytelling? As marketers, we often […]
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As Q1 wraps up, nearly every CEO, founder, or sales leader I speak with is asking the same question: “How do I make next quarter stronger?” Revenue targets are increasing, market conditions keep shifting, and everyone is looking for the fastest way to sharpen sales strategy to improve what’s working—and cut what isn’t.
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As a marketing leader at a small or mid-sized business, you’re all too familiar with the challenge of executing integrated multichannel marketing strategies that drive measurable results. I know this struggle firsthand. As a Chief Marketing Officer and Digital Strategist, I’ve guided hundreds of businesses that have found themselves in a similar predicament.
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As a Chief Marketing Officer (CMO), one of the most common business growth challenges I see CEOs and founders face is knowing where to focus their time to grow their business. Almost every client I advise starts with the same question: “What do I need to do to overcome business growth challenges?” If that sounds familiar, […]
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Have you ever felt overwhelmed by all the marketing channels available today? Social media, email, SMS, websites, even storefronts—the options are endless, and it’s easy to feel like you’re spreading yourself too thin. Here’s the good news: you don’t need to master every channel, just the right ones. That’s where a strategic multichannel approach comes […]
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In my experience working with CEOs, founders, and owners, marketing planning is one of the biggest challenges businesses face. A recent report from Constant Contact reveals that many leaders feel overwhelmed by the complexities of marketing and often struggle on how to effectively market their products or services. Consider this: 73% of those surveyed admitted […]
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In digital marketing, understanding the difference between demand generation and lead generation is essential to creating an effective growth strategy. While these terms are sometimes used interchangeably, they play unique and complementary roles in the marketing funnel. In this comprehensive guide, we’ll clarify the difference between demand generation and lead generation, explain how these strategies […]
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Is your organization struggling to align sales and marketing? One common issue we hear a lot with new clients is their sales teams’ frustration over marketing leads, particularly the top-of-funnel leads, which often have lower conversion rates. On the other hand, marketing teams feel disheartened when their hard-earned leads are ignored by sales. This disconnect […]
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Marketing financial services comes with its share of challenges, from stringent regulations and compliance requirements to a crowded market overflowing with information. Marketers must engage with a more intelligent and sophisticated audience that demands personalized and seamless experiences. These audiences, rightly so, are cautious of financial products that don’t demonstrate value, and it’s our responsibility […]
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The StoryBrand framework provides a powerful approach to creating customer-centric narratives that resonate deeply with your audience.
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We will explore the top five customer retention strategies specifically tailored for small to midsize businesses.
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As you work on growing your company page, it’s essential to focus on what truly matters amidst the numerous features and metrics available.
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