You’ve built a team. You’ve invested in tools. You’re looking at dashboards and metrics every week. But amidst all these numbers, have you considered focusing on the one metric that matters the most? Despite all of that activity, growth still feels…sluggish. Sound familiar? This isn’t a team problem or a product problem. It’s a focus […]
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As a no-nonsense CEO or Founder, you know marketing is the lifeblood of your business. Without a steady stream of qualified leads and customers, growth grinds to a halt. But what many leaders are realizing is this: hiring a full-time marketing executive isn’t always the answer. That’s where a Fractional CMO can make all the difference. […]
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If you’re a CEO or Sales Leader struggling to convert LinkedIn leads into clients, it may be time to evaluate your LinkedIn outreach strategy. Most companies waste time on the platform—sending generic messages, targeting the wrong people, or giving up too soon. The result? Missed revenue, low engagement, and a lot of lost opportunities. But […]
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As a CEO, founder or small-to-medium business (SMB) owner, you’ve likely invested significant time, energy and budget into creating your website. Yet, when you look at your analytics, the conversion rates might not be where you’d like them to be. Studies show that 90% of website visitors will leave without converting, and many businesses struggle […]
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We’re living in the age of AI, automation, and endless data dashboards. Efficiency matters—but it doesn’t close deals on its own. The brands that win lead with clarity and connection. And at the center of that connection is one irreplaceable element that makes all the difference: storytelling. So, why brand storytelling? As marketers, we often […]
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As Q1 wraps up, nearly every CEO, founder, or sales leader I speak with is asking the same question: “How do I make next quarter stronger?” Revenue targets are increasing, market conditions keep shifting, and everyone is looking for the fastest way to sharpen sales strategy to improve what’s working—and cut what isn’t.
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As a marketing leader at a small or mid-sized business, you’re all too familiar with the challenge of executing integrated multichannel marketing strategies that drive measurable results. I know this struggle firsthand. As a Chief Marketing Officer and Digital Strategist, I’ve guided hundreds of businesses that have found themselves in a similar predicament.
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As a Chief Marketing Officer (CMO), one of the most common business growth challenges I see CEOs and founders face is knowing where to focus their time to grow their business. Almost every client I advise starts with the same question: “What do I need to do to overcome business growth challenges?” If that sounds familiar, […]
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Have you ever felt overwhelmed by all the marketing channels available today? Social media, email, SMS, websites, even storefronts—the options are endless, and it’s easy to feel like you’re spreading yourself too thin. Here’s the good news: you don’t need to master every channel, just the right ones. That’s where a strategic multichannel approach comes […]
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In my experience working with CEOs, founders, and owners, marketing planning is one of the biggest challenges businesses face. A recent report from Constant Contact reveals that many leaders feel overwhelmed by the complexities of marketing and often struggle on how to effectively market their products or services. Consider this: 73% of those surveyed admitted […]
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In digital marketing, understanding the difference between demand generation and lead generation is essential to creating an effective growth strategy. While these terms are sometimes used interchangeably, they play unique and complementary roles in the marketing funnel. In this comprehensive guide, we’ll clarify the difference between demand generation and lead generation, explain how these strategies […]
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Is your organization struggling to align sales and marketing? One common issue we hear a lot with new clients is their sales teams’ frustration over marketing leads, particularly the top-of-funnel leads, which often have lower conversion rates. On the other hand, marketing teams feel disheartened when their hard-earned leads are ignored by sales. This disconnect […]
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