Regardless of what industry you are in, creating buyer personas is important to every business because customers aren’t buying the same way they used to. Sales and marketing get a bad rap because many still have not shifted to this new targeted approach. Today, buyers favor personalization and relevancy. The old school way of generalized in your face […]
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Growing up in a very traditional Roman Catholic home, the path for my mother was much different than mine. Both of my parents were born in Mammola in the Province of Reggio Calabria in Italy. My mother was raised in a time where women went to school, got married, and had children. A path that […]
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We worked with Sandler on their marketing integration and strategy. Explore this marketing strategy case study to see the results we got for them. About Sandler Sandler Summit Performance Training is a leader in sales education, sales management, and leadership coaching for small to large enterprises. They applied new inbound and outbound marketing strategies to […]
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We had the privilege to work with New Horizons Computer Learning Centers of South Florida on their marketing and sales alignment. Explore this sales enablement case study to learn how we helped their team. About New Horizons Computer Learning Centers South Florida advances the careers and improves the performance of individuals, veterans, and corporations by […]
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