What Are Google and Yahoo’s Email Sender Requirements for 2024?
In early 2024, Google and Yahoo are set to introduce new email sender requirements to create a safer, less spammy inbox, as Google puts it.
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Top 6 Email Marketing Metrics to Track
Analytics play a role in measuring the ROI and effectiveness of your email campaigns. Which metrics you measure will depend on your goals.
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5 Highly Effective Email Templates: How to Use an Email Template to Convert Contacts to Customers
Big business. Small business. Our goal is the same: Convert contacts into customers.
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Email Marketing Will Produce the Highest ROI: Here’s Why
Are you satisfied with the return on your email marketing ROI? Understanding your ROI is essential for deciding which channels are the most effective.
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How to Create Email Content that Engages and Converts Contacts to Customers
Writing is an art. Writing content for an email that engages and converts contacts to customers is in a class by itself. It’s not just writing the content. It’s writing content people will read and want to keep on reading. An email needs to be short and grab the reader in the subject line. The content […]
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Top 6 Subject Line Tricks to Get More Clicks
Do you have a low open rate in your emails? Your subject line may be the culprit. Subject lines need to be compelling so people open your emails, but they are often considered not as important as the body of the email. It’s actually the opposite! Subject lines are the doorway to getting your email […]
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Which Email Marketing Platform Should I Choose?
It can be overwhelming to research various email marketing platforms. On the surface, it seems like they all do the same thing. They do, to a degree. However, each platform varies among providers. After reading this article, you will have a better idea of which platform will be best to meet the needs of your […]
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Why Email Marketing for Sales?
When it comes to customer engagement, email marketing best practices are the Holy Grail of marketing communication. The number one reason why email marketing works is a no-brainer for companies is because the average expected ROI for every $1 spent is $44.25. One of the most obvious advantages of email marketing is its lower cost compared to mainstream marketing channels. […]
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