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Digital Marketing

Top 7 Website Metrics to Track

Website metrics tell you how your website is performing. he easiest way to find these metrics is either through Google Analytics or your website tracking and reporting platform, such as HubSpot.

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Making the Case for the Fractional CMO

Making the Case for the Fractional CMO

If this is the year you consider adding some heavyweight artillery like a Fractional CMO to your marketing team, you’ve stumbled into the right place. Considering adding a full-time CMO to staff versus fractional CMO services is an essential first decision toward achieving your marketing goals. Weighing out the pros and cons of adding a […]

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How to Get the Most out of Your Digital Marketing

Digital marketing can seem overwhelming with all the new ways buyers consume data. Where do you start? The first step is getting a plan and digital marketing strategy in place. Know you will make adjustments to your strategy as you get feedback so don’t get caught up in having all of the aspects perfect. The […]

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Creating Buyer Personas in 5 Steps

Creating Buyer Personas in 5 Steps

Regardless of what industry you are in, creating buyer personas is important to every business because customers aren’t buying the same way they used to.  Sales and marketing get a bad rap because many still have not shifted to this new targeted approach.  Today, buyers favor personalization and relevancy.  The old school way of generalized in your face […]

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6 Effective Brand Building Techniques

6 Effective Brand Building Techniques

Brand building techniques are an integral aspect of business development. It not only increases the voice and awareness of a brand, but it also gives it an identity and worth. So, how do you create a brand that leaps off the screen? In an era where more businesses “live” online, your brand is more important […]

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4 Digital Marketing Tools for Your Small Business

When done well, Digital Marketing Tools are the most effective way to reach your prospects to promote your small business. But the first step to building ANY digital marketing strategy is taking a step back and understanding the “why” behind your efforts. Too often, I see clients make the mistake of building a strategy around […]

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Building a Digital Marketing Campaign That Works

Building a Digital Marketing Campaign That Works

Digital Marketing is a moving target, and it’s hard for a digital marketing campaign to keep up. Every month, it feels like there’s a new social network, ad platform, or change to the Google algorithm you need to know. The reality is digital marketing is constantly changing. With these changes, comes the pressure to “keep up”. […]

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SaaS Marketing Strategy for Startups

SaaS Marketing Strategy for Startups

Discover how a SaaS startup grew revenue by 118% in 24 months with our marketing strategy for startups and our custom lead generation approach. Learn more about our tailored solutions. Case Study: Accelerating Growth for a SaaS Startup Our client, an early-stage SaaS company, was struggling to establish brand awareness in a highly competitive industry. […]

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HealthTech Marketing Case Study

HealthTech Marketing Case Study

We recently partnered with a HealthTech client to implement a strategic marketing plan that boosted their revenue by $1 million in just under five months. Read on to see how we did it for them. HealthTech Marketing Case Study: A Strategic Marketing Overhaul that Drove $1 Million in Revenue Our client is a mid-sized HealthTech […]

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customer acquisition strategy

Customer Acquisition Strategy: A National Orthopedic Center

We worked with a national Orthopedic center on their customer acquisition strategy to boost Patient Engagement and slashed acquisition costs by 82%. Explore this customer acquisition strategy case study to see the results we got for them. Customer Acquisition Strategy: A National Orthopedic Center A leading orthopedic center with over 100 locations and 650 medical […]

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