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Digital Marketing

Why Small Businesses Need Specialized Social Media Marketing

Small businesses that leverage social media marketing can compete more effectively. Unlike large corporations, small businesses often have limited marketing budgets and resources. Specialized social media marketing maximizes these limited resources by targeting the right audience, creating engaging content, and promoting the business efficiently. To illustrate, let’s look at the story of two coffee shops […]

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Top 7 Website Metrics to Track

Website metrics tell you how your website is performing. he easiest way to find these metrics is either through Google Analytics or your website tracking and reporting platform, such as HubSpot.

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