As a marketing leader at a small or mid-sized business, you’re all too familiar with the challenge of executing integrated multichannel marketing strategies that drive measurable results. I know this struggle firsthand. As a Chief Marketing Officer and Digital Strategist, I’ve guided hundreds of businesses that have found themselves in a similar predicament.
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Small businesses that leverage social media marketing can compete more effectively. Unlike large corporations, small businesses often have limited marketing budgets and resources. Specialized social media marketing maximizes these limited resources by targeting the right audience, creating engaging content, and promoting the business efficiently. To illustrate, let’s look at the story of two coffee shops […]
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The StoryBrand framework provides a powerful approach to creating customer-centric narratives that resonate deeply with your audience.
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We will explore the top five customer retention strategies specifically tailored for small to midsize businesses.
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As you work on growing your company page, it’s essential to focus on what truly matters amidst the numerous features and metrics available.
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Google Ads are a great choice for businesses to expand their online reach. They provide a cost-effective way for businesses to reach a targeted audience.
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Although both inbound and outbound marketing approaches share the goal of attracting & engaging customers, they diverge significantly in their methods.
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With the right approach, a sales email can be a powerful tool for acquiring new clients and boosting sales.
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Each touchpoint in the sales cadence is designed to add value, address specific pain points, and move prospects further along the sales journey.
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Everyone is obsessed with AI writing tools right now. Several business owners have integrated the tool into their processes.
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We dive into the most effective strategies for B2B lead generation on LinkedIn, helping businesses unlock the full potential of LinkedIn.
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In today’s digital age, content is king, and this is especially true when it comes to LinkedIn.
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