As a CEO, founder or small-to-medium business (SMB) owner, you’ve likely invested significant time, energy and budget into creating your website. Yet, when you look at your analytics, the conversion rates might not be where you’d like them to be. Studies show that 90% of website visitors will leave without converting, and many businesses struggle […]
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We’re living in the age of AI, automation, and endless data dashboards. Efficiency matters—but it doesn’t close deals on its own. The brands that win lead with clarity and connection. And at the center of that connection is one irreplaceable element that makes all the difference: storytelling. So, why brand storytelling? As marketers, we often […]
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Have you been in this situation before? It’s 2:00 in the afternoon, and you realize you still need to post something on LinkedIn today. You scramble to throw together a graphic and a caption to get something posted. But there’s no strategy behind what you published, so the engagement falls flat. This scenario is all […]
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The StoryBrand framework provides a powerful approach to creating customer-centric narratives that resonate deeply with your audience.
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Video content is one of the best tools for your social media strategy. Neglecting to use video content could make your brand susceptible to irrelevance.
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It’s a new year, and business owners are revising their content marketing strategy. In 2021, content marketing played a huge role in a business’s success, and it’s not going away anytime soon. In fact, Hubspot reported that “82% of marketers report actively using content marketing in 2021, up 70% from last year.” Additionally, “47% of buyers view three to […]
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Did you know blogs improve your SEO? Blogging for SEO is a key aspect of every marketing strategy. Google likes to see that your website is active and consistently putting out valuable content that people might be searching for. In this article, I’m going to share metrics from Rutkin Marketing to show the value of […]
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Webinars are a high impact B2B marketing tool to generate new leads. According to HubSpot, “Professionals say that video-based learning is their preferred learning format, and 85% prefer the video to be webinars. 94% of respondents also report viewing webinar content monthly.” If you are not implementing webinar for lead generation strategies, you are missing […]
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Search Engine Optimization (SEO) has become an integral part of successful marketing strategies. However, according to HubSpot, only 64% of marketers invest in SEO for lead generation. Optimization is about creating a great user experience and making your content easy for people to find. In this blog, we’ll explore elements of a successful SEO strategy and […]
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We love to buy things, but we loathe to be sold to. Enter in the era of content marketing and buyer personas for inbound marketing. Although creating attraction marketing for your prospective buyers takes a bit more patience to close the sale, you will create a raving fan who will refer you time and time again, […]
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Technology Company Sees 40% Revenue Growth and 235% Lead Growth from Content Marketing Strategy and Website Redesign in the First 12 months. When the company was concerned about building a strong brand and generating leads to increase sales, this smart CEO turned to strategic marketing. Datamyx™ (acquired by Deluxe Corporation) is recognized as a leading provider of […]
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Competition is fierce, especially in this noisy digital environment. Long gone are the days of the one-size-fits-all, shotgun approach where marketers blasted out content to catch buyer interest. When I talk to small business owners and their sales and marketing leaders, I often hear how they’re experiencing these kinds of pains related to content marketing […]
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