StoryBrand Framework: Transform Your Marketing Strategy and ROI
The StoryBrand framework provides a powerful approach to creating customer-centric narratives that resonate deeply with your audience.
+Read moreContent Marketing
Video Content: The Tool Your Social Media Strategy Needs
Video content is one of the best tools for your social media strategy. Neglecting to use video content could make your brand susceptible to irrelevance.
+Read more
How Content Marketing Plays a Role in Your Marketing Strategy
It’s a new year, and business owners are revising their content marketing strategy. In 2021, content marketing played a huge role in a business’s success, and it’s not going away anytime soon. In fact, Hubspot reported that “82% of marketers report actively using content marketing in 2021, up 70% from last year.” Additionally, “47% of buyers view three to […]
+Read more
How Blogs Improve SEO
Did you know blogs improve your SEO? Blogging for SEO is a key aspect of every marketing strategy. Google likes to see that your website is active and consistently putting out valuable content that people might be searching for. In this article, I’m going to share metrics from Rutkin Marketing to show the value of […]
+Read more
How to Create Killer Webinars That Drive Leads
Webinars are a high impact B2B marketing tool to generate new leads. According to HubSpot, “Professionals say that video-based learning is their preferred learning format, and 85% prefer the video to be webinars. 94% of respondents also report viewing webinar content monthly.” If you are not implementing webinar for lead generation strategies, you are missing […]
+Read more
Why SEO is Important to Generating Quality Leads
Search Engine Optimization (SEO) has become an integral part of successful marketing strategies. However, according to HubSpot, only 64% of marketers invest in SEO for lead generation. Optimization is about creating a great user experience and making your content easy for people to find. In this blog, we’ll explore elements of a successful SEO strategy and […]
+Read more
Getting Started with Content Marketing and CREATING Buyer Personas
We love to buy things, but we loathe to be sold to. Enter in the era of content marketing and buyer personas for inbound marketing. Although creating attraction marketing for your prospective buyers takes a bit more patience to close the sale, you will create a raving fan who will refer you time and time again, […]
+Read more
Technology Company Sees 235% Lead Growth from Content Marketing Strategy
Technology Company Sees 40% Traffic and 235% Lead Growth from Content Marketing Strategy and Website Redesign in First 12 months. When the company was concerned about building a strong brand and generating leads to increase sales, this smart CEO turned to strategic marketing. Datamyx™ (acquired by Deluxe Corporation) is recognized as a leading provider of consumer data […]
+Read more
Content Marketing: Are You Relevant Enough to Engage Prospects?
Competition is fierce, especially in this noisy digital environment. Long gone are the days of the one-size-fits-all, shotgun approach where marketers blasted out content to catch buyer interest. When I talk to small business owners and their sales and marketing leaders, I often hear how they’re experiencing these kinds of pains related to content marketing […]
+Read more
HealthTech Marketing Case Study
We recently partnered with a HealthTech client to implement a strategic marketing plan that boosted their revenue by $1 million in just under five months. Read on to see how we did it for them. HealthTech Marketing Case Study: A Strategic Marketing Overhaul that Drove $1 Million in Revenue Our client is a mid-sized HealthTech […]
+Read more