Outsourced Digital Marketing for Mid-Sized Businesses
Enhance your digital marketing strategy by outsourcing with an agency.
Why Outsourced Marketing?
We’ve heard this question before, “I’m looking for outsourced marketing. I need somebody who can help me with this problem, and I need it done now. Where do I begin?”
Determining whether to outsource marketing or keep it in-house is a common problem businesses face. It’s hard to find, recruit and build talent who fit precise roles and keep them utilized 100% of the time. Most sales and marketing teams utilize a mix to fill certain positions and outsource the rest.
“We have gotten opportunities and new business from our efforts.”
We needed a strategy, and our marketing efforts were haphazard at best. Rutkin Marketing helped to bring us clarity and focus – creating the right strategy, tactics, analytics, technology, and creativity to ensure success.
– Doug Cohen, Former President, Sandler Summit Performance in Fort Lauderdale –
The Decision to Outsource Marketing is Both Strategic and Tactical
We work with companies that face these common challenges:
- You don’t have the time, resources, or level of expertise to do it in house.
- You don’t have the internal people, strategy, processes, or systems to execute.
- You want access to higher-quality talent and expertise that you might not ordinarily be able to attract, build, train, or afford on your own.
That’s where we come in.
We take over the work of leading your marketing strategy and implementing your growth vision. By assessing your needs, creating high-impact marketing plans, and executing your programs, we help fill the gap and get results.
YOU benefit by:
- Having the right marketing strategy, structure, people, tools, and processes to execute and get you results.
- Higher quality experience at a feasible rate to meet your business needs.
- Quickly respond to what’s working and what’s not working with ongoing support that helps you make informed decisions and improve performance.
Digital marketing is outsourced by 34% of small businesses.
– Enterprise Apps Today –
Our Outsourced Digital Marketing Services
Explore our outsourced digital marketing services and pick one (or more!) that aligns most with your needs.
How We Work With You
Book a Free Marketing Assessment
Meet with our team to determine your areas of need. We will formulate a scope of work and plan to help you reach your goals.
Sign the
Contract
We will send you the contract and invoice. Then, we can start on your custom plan.
Customized
Solution
Our team will create a customized solution for your marketing needs.
A Case Study on Crewhu
Crewhu is an employee recognition and customer satisfaction SaaS platform that helps small to mid-sized IT Service Providers and Managed Service Providers (MSPs) focus their entire team on the metrics that matter most to their business. By helping businesses create a strong motivated internal team, Crewhu promotes a culture of engagement and excitement, resulting in lower turnover, higher productivity and sales, and better customer satisfaction.
Challenge:
- Uncoordinated marketing initiatives not focused on the desired results
- No strategic system to analyze the results and define the return on investment (ROI)
- Didn’t have a lead nurturing process in place to move leads down the funnel
Solution:
- Optimize the website to increase Search Engine Optimization (SEO) and improve conversion
- Increase organic traffic to the website by evaluating the current website, blogging, landing pages, keywords, and call-to-action strategies
- Evaluate new digital marketing channels to generate additional leads and allocate the right ad spend
- Create an engaging and nurturing process with campaign tracks in HubSpot and defined Key Performance Indicators (KPIs) to convert more leads into meaningful sales discussions, demos, trials, and deals
- Increase conversions by aligning compelling and optimized content/offers/CTAs into nurturing campaigns to meet buyers where they are in the buying process and move them down the funnel
Result:
- Marketing Qualified Leads (MQL) increased by 3560% in Year 1 and 60% in Year 2
- The number of MQLs generated by paid promotions through Google, Facebook, and LinkedIn increased by 43%
- MQL-to-Opportunity Rate increased from 0% to 26%
- Revenue increased by 60% in 18 months
Why Rutkin Marketing?
Experience: Proven marketing leader with 25+ years of experience advising and leading marketing teams for early-stage, mid-sized and large companies within the technology, software-as-a-service (SaaS), and data management platforms in the financial, healthcare, and professional services industries.
Energy: “Helping businesses thrive is why we get up in the morning.” Our greatest strengths are creativity, expertise, drive, and leadership. We thrive on challenges, particularly those that expand our clients’ performance and close the gap in their sales and marketing.
Results: It’s all about people and results. Our team is dedicated to advising and mentoring people to succeed. Many things can change in your business in as little as 90 days. Our specialty is understanding how to analyze the data and take action to enhance your business.
Get Started with Outsourced Digital Marketing
At Rutkin Marketing, our business is built around people with hands-on, proven experience who have worked in the corporate and agency world and understand the nuances of getting things done.
From understanding your challenges to helping you select the right marketing skill sets, people, processes, and technologies, we help you assess what you need and advise you on the best way to move forward to achieve results.
