Marketing Lead Generation Services for Midsize Businesses
Optimize your campaigns and fill your funnel with high-quality leads ready to buy.
Importance of Lead Generation
Lead generation services play a pivotal role in acquiring new customers. In a crowded digital marketing space, businesses need a consistent flow of new customers to ensure a steady pipeline for revenue growth. This consistent influx of leads is vital for long-term business development.
Lead generation services offer the advantage of targeted and measurable marketing, which is crucial for optimizing marketing efforts. By providing more qualified leads, our marketing lead generation services ensure that marketing campaigns are directed toward individuals and businesses that are most likely to convert into paying customers. This targeted approach increases your return on investment (ROI) because it focuses on attracting high-potential customers.
Marketing lead generation services are essential for small to mid-sized businesses aiming to enhance their growth, efficiency, and market presence. At Rutkin Marketing, we rely on more than intuition. We dive deep into analytics, examining everything from audience targeting and messaging to ad spend, click-through rates (CTR), and conversion metrics. We pinpoint precisely which of your marketing efforts are most effective at attracting new customers.
Our Marketing Lead Generation Services
We take a comprehensive approach to our marketing lead generation services by asking critical questions and evaluating your entire marketing strategy. We adjust the strategy where needed and implement the changes. This unique approach results in customized lead generation for each client. Our services include:
- Market Research
- Paid Search Ads
- Strategic Marketing Plan
- Paid Social Ads
- ICPs / Buyer Personas
- SEO and Keywords
- Branding and Messaging
- Website Storefront & Navigation
- Analysis and Reporting
- Campaign Optimization (Google, LinkedIn, Meta, and more)
As the Managing Partner, I knew we could not grow and build a funnel of sales leads without successful email marketing in Salesforce and Pardot. Maria and her team worked with us to build the foundation and set up the processes to drive qualified sales leads.
– Michael Bluem, Managing Director and Founder of TitleNow –
How We Work With You
Book a Free Marketing Assessment
Meet with our team to determine your areas of need. We will formulate a scope of work and plan to help you reach your goals.
Sign the
Contract
We will send you the contract and invoice. Then, we can start on your custom plan.
Customized
Solution
Our team will create a customized solution for your marketing needs and start tracking results.
Client Success Story:
Datamyx™ (now Deluxe)
Datamyx™ is a leading provider of consumer data and technology solutions among financial institutions and automotive and insurance companies. The company caters to helping these institutions grow revenue through strategic targeting, lead optimization, retention, and cross-selling services.
Challenge:
- Didn’t have a strategy to strengthen their brand
- Weren’t generating enough demand to grow the funnel
- Wanted to attract top talent
Solution:
Our team created a comprehensive marketing and lead generation strategy to help them meet these goals. This included:
- Client Interviews and Case Studies
- Market Research
- Strategic Marketing Plan
- CRM and Marketing Automation Tool Integration (HubSpot)
- Branding, Value Proposition, and Messaging
- Buyer Persona Development
- Content Marketing Strategy and Implementation
- Lead Generation Strategy
- Keyword Strategy and Search Engine Optimization (SEO)
- Website, Conversion Paths, and Mobile Responsive Design
Result:
- Revenues Up: 35%
- Website Traffic Up: 40%
- Lead Growth: 235%
Why Rutkin Marketing?
Experience: Proven marketing leader with 25+ years of experience advising and leading marketing teams for early-stage, mid-sized and large companies within the technology, software-as-a-service (SaaS), and data management platforms in the financial marketing, healthcare, and professional services industries.
Energy: “Helping businesses thrive is why we get up in the morning.” Our greatest strengths are creativity, expertise, drive, and leadership. We thrive on challenges, particularly those that expand our clients’ performance and close the gap in their sales and marketing.
Results: It’s all about people and results. Our team is dedicated to advising and mentoring people to succeed. Many things can change in your business in as little as 90 days. Our specialty is understanding how to analyze the data and take action to enhance your business.
Get New Customers with a Lead Generation Strategy
Improve the quantity and quality of the leads entering your marketing and sales funnels. Our marketing lead generation services set your team up for success in the long run. Consult with our team to get started today.
