Inbound and Outbound Marketing Services
Inbound and outbound marketing strategies have proven highly effective in generating leads and funneling prospects into the sales pipeline.
Why Inbound and Outbound Marketing Works
Inbound Marketing
Inbound Marketing is a buyer-focused, measurable approach that engages potential customers at various stages of their purchasing journey.
Whether you’re trying to attract or convert, your Inbound Marketing strategy is crucial for raising awareness and attracting more qualified leads for sales.
Outbound Marketing
Outbound marketing is a proactive approach that involves reaching out to targeted audiences through multiple marketing channels and touchpoints, such as LinkedIn, email, and cold-calling.
This strategy includes tactics designed to initiate contact, generate leads, and drive conversions, including sales meetings, demos, and ultimately, purchases.
Maria and her team don’t act like a typical marketing agency.
They just jump right in, and if something needs to be done, they do it.
Whether it was developing the strategy, creating content, or setting up the marketing automation… Maria didn’t just explain the plan and tell us what to do.
Her team actually did the work to get us results.
– Steven Scheck, Principle, Scheck Group | CEO, Inspire WiFi
Why You Need Both Marketing Strategies
These strategies complement each other, providing a more comprehensive approach to attracting, engaging, and converting potential customers. By leveraging both inbound and outbound marketing, you can attract a diverse range of customers, engage them on multiple fronts, and drive sustainable growth.
Key Benefits of Integrating Outbound and Inbound Marketing:
Broader reach and focus on accounts ready to buy- Increased brand awareness
More targeted engagement
Thorough customer journey
Comprehensive data and insights
Cost efficiency
Improved trust among customers
78% of internet users conduct research online before purchasing.
– Pew Internet & American Life Project –
Our Inbound and Outbound Marketing Services
Our inbound and outbound marketing services cover a wide range of proven methodologies to achieve your desired outcomes. Take a look at what’s included:
- Analysis and strategic planning
- Search engine optimization (SEO)
- SEO audit and keyword research
- Search engine marketing (SEM)
- Content marketing strategy, content map and execution
- Campaign planning, building and execution
- Web design and development
- Online branding asset creation and execution
- Blog article writing
- Social media marketing
- Landing page optimization
- Video marketing
- Email creation
- Reporting and metrics
How We Work With You
Book a Free Marketing Assessment
Meet with our team to determine your areas of need. We will formulate a scope of work and plan to help you reach your goals.
Sign the
Contract
We will send you a proposal, contract, and invoice. Then, we can start on your custom plan.
Customized
Solution
Our team will create a customized solution for your marketing needs.
A Case Study on Crewhu
Crewhu is an employee recognition and customer satisfaction SaaS platform that helps small to mid-sized IT Service Providers and Managed Service Providers (MSPs) focus their entire team on the metrics that matter most to their business. By helping businesses create a strong motivated internal team, Crewhu promotes a culture of engagement and excitement, resulting in lower turnover, higher productivity and sales, and better customer satisfaction.
Challenge:
- Uncoordinated marketing initiatives not focused on the desired results
- No strategic system to analyze the results and define the return on investment (ROI)
- Didn’t have an inbound or outbound marketing strategy to generate leads and drive conversion
Solution:
- Optimize the website to increase Search Engine Optimization (SEO) and improve conversion
- Increase organic traffic to the website by evaluating the current website, blogging, landing pages, keywords, and call-to-action strategies
- Evaluate new digital marketing channels to generate additional leads and allocate the right ad spend
- Create an engaging and nurturing process with campaign tracks in HubSpot and defined KPIs to convert more leads into meaningful sales discussions, demos, trials, and deals
- Increase conversions by optimizing content/lead workflows/offers/CTAs to convert leads into customers
- Implementation of a new responsive website
Result:
- 3560% increase in Marketing Qualified Leads (MQL) in Year 1
- 60% increase in revenue in 18 months
- Close ratio increased from 10% to 50%
- 43% increase in MQLs generated by paid advertising via Google, Facebook, and LinkedIn
- MQL-to-SQL conversion rate of 39%
Why Rutkin Marketing?
Like any strategy, inbound and outbound marketing provides more ways to target and measure results, but it takes time and expertise to get it done. It’s not something you can just hire some kid out of college to do. Anyone can post on social media.
The difference is in the experience and knowledge to build the right strategy, to execute effectively, and to deliver results. The learning curve and expense of trying to do it inhouse can slow down your efficiency and limit the results you get.
The methodology consists of four distinct phases. Our strategy will focus on the phase that we collaboratively determine will be of highest impact.
Get Started with Inbound and Outbound Marketing Services
The goal of inbound and outbound marketing is to attract, convert, close and delight your customers.
Waste no more time! Get the results you need and deserve. Partner with Rutkin Marketing by contacting us today.
