Fractional CMO Services for Mid-Sized Businesses and Small Businesses
Expert marketing services on demand with fractional CMO services. Whether you’re looking to pivot, modernize your operations, or grow, Rutkin Marketing can help you make better decisions, optimize performance, and stay ahead of the competition.
What is a Fractional CMO?
A Fractional Chief Marketing Officer (CMO) is a marketing executive who is contracted by a company to provide strategic marketing guidance on a part-time or project basis. Fractional CMOs are experienced marketing professionals who have held senior marketing positions in a variety of industries. They are hired to provide the expertise of a full-time CMO at a fraction of the cost of a full-time employee (FTE).
Companies that engaged Fractional CMOs experienced an average revenue growth rate of 29% compared to 19% for those without.
– Harvard Business Review –
Hiring a Fractional CMO Offers Many Benefits to Mid-Size Businesses
Cost Savings
Flexibility
Objective Perspectives
Highly Experienced Professional
Access to Resources
Faster Results
Improved ROI
“We were looking for a way to increase demand generation and we needed a way to nurture the leads from all of our trade shows, which was our main marketing channel. Then ‘boom,’ COVID hit! Maria and her team were able to quickly pivot by developing a digital marketing strategy to identify new lead generation channels and dramatically increase marketing qualified leads.”
Stephen Spiegel
CEO & Founder, Crewhu
Our Fractional CMO Services
Our fractional CMO services are customized to meet your needs. We deliver high-impact strategy and execution without the cost of a full-time hire. Services may include:
- Strategic Marketing Planning
- Brand Management & Storybrand Messaging
- Team Leadership
- Customer Journey Mapping
- Market Analysis
- Content Strategy
- Competitive Analysis
- Campaign Management
- Budget Allocation
- Digital Marketing Strategy
- KPIs, Reporting and Analytics
- Demand Generation and Lead Generation
How We Work With You
Book a Free Marketing Assessment
Meet with our team to determine your areas of need. We will formulate a scope of work and plan to help you reach your goals.
Sign the Contract
We will send you a proposal, contract, and invoice. Then, we can start on your custom plan.
Customized Solution
Our team will create a customized solution for your marketing needs.
A Case Study on Crewhu
Crewhu is an employee recognition and customer satisfaction SaaS platform that helps small to mid-sized IT Service Providers and Managed Service Providers (MSPs) focus their entire team on the metrics that matter most to their business. By helping businesses create a strong motivated internal team, Crewhu promotes a culture of engagement and excitement, resulting in lower turnover, higher productivity and sales, and better customer satisfaction.
Challenge:
- Uncoordinated marketing initiatives not focused on the desired results
- No strategic system to analyze the results and define the return on investment (ROI)
- Didn’t have a lead nurturing process in place to move leads down the funnel
Solution:
- Optimize the website to increase Search Engine Optimization (SEO) and improve conversion
- Increase organic traffic to the website by evaluating the current website, blogging, landing pages, keywords, and call-to-action strategies
- Evaluate new digital marketing channels to generate additional leads and allocate the right ad spend
- Create an engaging and nurturing process with campaign tracks in HubSpot and defined Key Performance Indicators (KPIs) to convert more leads into meaningful sales discussions, demos, trials, and deals
- Increase conversions by aligning compelling and optimized content/offers/CTAs into nurturing campaigns to meet buyers where they are in the buying process and move them down the funnel
Result:
- Marketing Qualified Leads (MQL) increased by 3560% in Year 1 and 60% in Year 2
- The number of MQLs generated by paid promotions through Google, Facebook, and LinkedIn increased by 43%
- MQL-to-Opportunity Rate increased from 0% to 26%
- Revenue increased by 60% in 18 months
Why Rutkin Marketing?
Experience: Proven marketing leader with 25+ years of experience advising and leading marketing teams for early-stage, mid-sized and large companies within the technology, software-as-a-service (SaaS), and data management platforms in the financial marketing, healthcare, and professional services industries.
Energy: “Helping businesses thrive is why we get up in the morning.” Our greatest strengths are creativity, expertise, drive, and leadership. We thrive on challenges, particularly those that expand our clients’ performance and close the gap in their sales and marketing.
Results: It’s all about people and results. Our team is dedicated to advising and mentoring people to success. Many things can change in your business in as little as 90 days. Our specialty is understanding how to analyze the data and take action to enhance your business.
Elevate Your Marketing
Rutkin Marketing is standing by to partner with your business and take it to the next level. Our Fractional CMO model has helped countless small and midsize businesses find the impact and results they were seeking in a shorter and more cost-effective time frame. It all starts with a free discovery session to discuss your needs and the pathway to getting results.
