Brand Storytelling Services for Entrepreneurs
Brand messaging that resonates with your customers and gets them to convert.
What is Brand Storytelling?
In today’s crowded marketplace, cutting through the noise with clear and compelling marketing messaging is crucial for any business. The StoryBrand framework, developed by Donald Miller, provides a powerful approach to creating customer-centric narratives that resonate deeply with your audience.
The StoryBrand framework isn’t just another marketing strategy. It’s a game-changer that can transform your messaging approach and significantly boost your return on investment (ROI). We use this framework to elevate our client’s brand messaging to better resonate with customers.”
Check out this blog where we explore the principles of this unique framework and how it drives substantial business growth.
“Rutkin Marketing counseled us to develop a strategy to help us meet our marketing and growth objectives. From brand building to web design, the team worked tirelessly to help us create better strategies, content, layouts, and communications to engage with our members.”
– Cindy Brief, President and CEO, Coral Springs Regional Chamber of Commerce –
Our Brand Storytelling Services
We’re storytellers and amazing at crafting narratives that get your customers’ attention. Applying the StoryBrand framework to your marketing efforts involves a strategic and systematic approach. By focusing on your customer’s journey and crafting a clear, compelling narrative, we enhance your brand’s messaging, build stronger connections with your audience, and drive better results in your marketing campaigns.
We implement the StoryBrand framework across all your marketing channels.
- Website
- Email marketing
- Social media
- Advertising
- Blog posts
- Videos
- Lead Magnets (Guides, Ebooks)
- Speaker Presentations
How We Work With You
Book a Free Marketing Assessment
Meet with our team to determine your areas of need. We will formulate a scope of work and plan to help you reach your goals.
Sign the
Contract
We will send you a proposal, contract, and invoice. Then, we can start on your custom plan.
Customized
Solution
Our team will create a customized solution for your marketing needs.
A Case Study on Crewhu
Crewhu is an employee recognition and customer satisfaction SaaS platform that helps small to mid-sized IT Service Providers and Managed Service Providers (MSPs) focus their entire team on the metrics that matter most to their business. By helping businesses create a strong motivated internal team, Crewhu promotes a culture of engagement and excitement, resulting in lower turnover, higher productivity and sales, and better customer satisfaction.
Challenge:
- Uncoordinated marketing initiatives not focused on the desired results
- No strategic system to analyze the results and define the return on investment (ROI)
- Didn’t have a lead nurturing process in place to move leads down the funnel
Solution:
- Optimize the website to increase Search Engine Optimization (SEO) and improve conversion
- Increase organic traffic to the website by evaluating the current website, blogging, landing pages, keywords, and call-to-action strategies
- Evaluate new digital marketing channels to generate additional leads and allocate the right ad spend
- Create an engaging and nurturing process with campaign tracks in HubSpot and defined Key Performance Indicators (KPIs) to convert more leads into meaningful sales discussions, demos, trials, and deals
- Increase conversions by aligning compelling and optimized content/offers/CTAs into nurturing campaigns to meet buyers where they are in the buying process and move them down the funnel
Result:
- Marketing Qualified Leads (MQL) increased by 3560% in Year 1 and 60% in Year 2
- The number of MQLs generated by paid promotions through Google, Facebook, and LinkedIn increased by 43%
- MQL-to-Opportunity Rate increased from 0% to 26%
- Revenue increased by 60% in 18 months
Why Rutkin Marketing?
Experience: Proven marketing leader with 25+ years of experience advising and leading marketing teams for early-stage, mid-sized, and large companies within the technology, software-as-a-service (SaaS), and data management platforms in the financial marketing, healthcare, and professional services industries.
Energy: “Helping businesses thrive is why we get up in the morning.” Our greatest strengths are creativity, expertise, drive, and leadership. We thrive on challenges, particularly those that expand our clients’ performance and close the gap in their sales and marketing.
Results: It’s all about people and results. Our team is dedicated to advising and mentoring people to succeed. Many things can change in your business in as little as 90 days. Our specialty is understanding how to analyze the data and take action to enhance your business.
Improve Your Marketing ROI with Brand Storytelling
Book a free marketing assessment with our team to start your brand storytelling journey. We’ve applied this framework for many of our clients and they’ve seen fantastic results from it. You could be next!
