LinkedIn is the B2B social media powerhouse with a following of 690 million users in over 200 countries and regions globally. LinkedIn currently clocks in as the largest social media marketing platform for business professionals. From networking to sales lead generation to brand building, businesses, both large and small, find a place to build a community and […]
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When it comes to customer engagement, email marketing best practices are the Holy Grail of marketing communication. The number one reason why email marketing works is a no-brainer for companies is because the average expected ROI for every $1 spent is $44.25. One of the most obvious advantages of email marketing is its lower cost compared to mainstream marketing channels. […]
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The current state of affairs has brought every business in every industry to a new threshold in agile marketing implementation. CoronaVirus and the pandemic of 2020 have had an impact of some kind on businesses, both small and large, worldwide. A certain, small percentage of businesses are busier than ever while, most have had their […]
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I love using the HubSpot marketing automation platform for my clients and my business to help implement inbound marketing strategies and grow better. It has given me a one-stop platform to easily organize and manage contact and company profiles. It effectively assigns and tracks deals, controls the performance of sales reps and customer success teams, […]
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Rutkin Marketing announced it has joined HubSpot as a Certified Agency Partner at the Silver level of HubSpot’s partnership hierarchy and is on its way to Gold. HubSpot, the leading growth platform, works together with agency partners to grow their businesses through inbound software, services and support. “We are thrilled to welcome Rutkin Marketing to HubSpot’s […]
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Social media can be used as a catalyst for growing your business, but there is a strategy involved. Businesses that aren’t on social media at all or post randomly aren’t using social media to its full potential. When done correctly, social media can increase brand awareness, brand recognition, leads, and sales. Let’s get into how […]
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Possibly the biggest goal for marketers today is to manage your social media business pages and be seen and trusted by your audiences. Most marketers will agree, building trust doesn’t come easily. There are several social media best practices for marketers to follow to maximize their efforts and campaigns to get results. Here we discuss […]
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Digital marketing can seem overwhelming with all the new ways buyers consume data. Where do you start? The first step is getting a plan and digital marketing strategy in place. Know you will make adjustments to your strategy as you get feedback so don’t get caught up in having all of the aspects perfect. The […]
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Want to grow a social media following that will actually benefit your B2B technology company professional social media site beyond email marketing? When you think about social media marketing for tech companies, what we see is that some businesses are more naturally suited to gaining followers, while others have to create a social media strategy to gain […]
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Social media marketing for your business has changed the scope of the way we do business and the way we engage with our buyers. The way a business owner chooses to embrace their social media marketing presence can really affect their overall success in business. Social media gives businesses a real way to engage with […]
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We love to buy things, but we loathe to be sold to. Enter in the era of content marketing and buyer personas for inbound marketing. Although creating attraction marketing for your prospective buyers takes a bit more patience to close the sale, you will create a raving fan who will refer you time and time again, […]
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Regardless of what industry you are in, creating buyer personas is important to every business because customers aren’t buying the same way they used to. Sales and marketing get a bad rap because many still have not shifted to this new targeted approach. Today, buyers favor personalization and relevancy. The old school way of generalized in your face […]
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