Video Content: The Tool Your Social Media Strategy Needs
Video content is one of the best tools for your social media strategy. Neglecting to use video content could make your brand susceptible to irrelevance.
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4 Strategies for Building a Successful Google Ads Campaign
There was a time when business owners would neglect their online presence. Nowadays we know that, if you are not ranking in Google, you are doing something wrong. In this age of Digital Marketing, in order to reach more customers and generate leads, you need to add an extra layer of presence, and that is […]
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How to Create Email Content that Engages and Converts Contacts to Customers
Writing is an art. Writing content for an email that engages and converts contacts to customers is in a class by itself. It’s not just writing the content. It’s writing content people will read and want to keep on reading. An email needs to be short and grab the reader in the subject line. The content […]
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Sustainable SEO: Writing for the Future
SEO is not a race, it’s a marathon. Knowing how to keep up with the ever-changing digital landscape is a test of endurance. Google algorithms are smarter than ever, and long gone are the days where you could trick the ranking system by dumping a set number of keywords in a random article. With artificial […]
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From Leads to Revenue: How This SaaS Company Achieved 60% Revenue Growth
Generating leads is essential for any business, but turning those leads into paying customers is where the real challenge lies. For many companies, leads often fall through the cracks, leaving significant revenue potential untapped. Discover how this client overcame that hurdle and achieved a 60% increase in revenue in just 18 months. By implementing a […]
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How Content Marketing Plays a Role in Your Marketing Strategy
It’s a new year, and business owners are revising their content marketing strategy. In 2021, content marketing played a huge role in a business’s success, and it’s not going away anytime soon. In fact, Hubspot reported that “82% of marketers report actively using content marketing in 2021, up 70% from last year.” Additionally, “47% of buyers view three to […]
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How to Create a Social Media Strategy and Content in Canva
Do you stare in awe at beautifully designed graphics and strategically crafted messages on social media content? Those posts weren’t just thrown together. It’s important to create a social media strategy for your business that speaks to your target audience. I recently hosted a webinar on the importance of creating a social media strategy and […]
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How Blogs Improve SEO
Did you know blogs improve your SEO? Blogging for SEO is a key aspect of every marketing strategy. Google likes to see that your website is active and consistently putting out valuable content that people might be searching for. In this article, I’m going to share metrics from Rutkin Marketing to show the value of […]
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Top 6 Subject Line Tricks to Get More Clicks
Do you have a low open rate in your emails? Your subject line may be the culprit. Subject lines need to be compelling so people open your emails, but they are often considered not as important as the body of the email. It’s actually the opposite! Subject lines are the doorway to getting your email […]
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How to Create Killer Webinars That Drive Leads
Webinars are a high impact B2B marketing tool to generate new leads. According to HubSpot, “Professionals say that video-based learning is their preferred learning format, and 85% prefer the video to be webinars. 94% of respondents also report viewing webinar content monthly.” If you are not implementing webinar for lead generation strategies, you are missing […]
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10 Best Practices for Social Media Marketing Posts that Convert
When you sit down to start writing your social media marketing posts, ask yourself: What is the best way to get conversions of your social media marketing posts? Are you trying to get more followers, traffic to your website, or engagements? Are you looking to drive visitors to request more information about your services? Do […]
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Which Email Marketing Platform Should I Choose?
It can be overwhelming to research various email marketing platforms. On the surface, it seems like they all do the same thing. They do, to a degree. However, each platform varies among providers. After reading this article, you will have a better idea of which platform will be best to meet the needs of your […]
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