Search Engine Optimization (SEO) has become an integral part of successful marketing strategies. However, according to HubSpot, only 64% of marketers invest in SEO for lead generation. Optimization is about creating a great user experience and making your content easy for people to find. In this blog, we’ll explore elements of a successful SEO strategy and […]
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It’s a common scenario. The small business starts out with a tiny, lean marketing machine full of execution-focused worker bees to help it get off the ground. This lean team fits with the startup model during the space and time of ground zero. Over time, that small business outgrows its lean marketing unit and begins to […]
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If this is the year you consider adding some heavyweight artillery like a Fractional CMO to your marketing team, you’ve stumbled into the right place. Considering adding a full-time CMO to staff versus fractional CMO services is an essential first decision toward achieving your marketing goals. Weighing out the pros and cons of adding a […]
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It’s no secret that building a LinkedIn Selling strategy is a powerful prospecting tool. In fact, LinkedIn has become even more important to professionals and brands looking for connection, networking opportunities and leading prospects in the virtual environment. As in-person meetings, trade shows and networking gatherings have been placed on hold during these unusual circumstances, […]
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Winning at the LinkedIn algorithm is not rocket science, but it is a science. Your success with a LinkedIn marketing strategy will not only hinge upon sharing great content, but also on making sure that your content gets visibility. That’s where the algorithm game comes into play. Just like ranking in SEO for Google, follow […]
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LinkedIn is the B2B social media powerhouse with a following of 690 million users in over 200 countries and regions globally. LinkedIn currently clocks in as the largest social media marketing platform for business professionals. From networking to sales lead generation to brand building, businesses, both large and small, find a place to build a community and […]
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When it comes to customer engagement, email marketing best practices are the Holy Grail of marketing communication. The number one reason why email marketing works is a no-brainer for companies is because the average expected ROI for every $1 spent is $44.25. One of the most obvious advantages of email marketing is its lower cost compared to mainstream marketing channels. […]
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The current state of affairs has brought every business in every industry to a new threshold in agile marketing implementation. CoronaVirus and the pandemic of 2020 have had an impact of some kind on businesses, both small and large, worldwide. A certain, small percentage of businesses are busier than ever while, most have had their […]
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I love using the HubSpot marketing automation platform for my clients and my business to help implement inbound marketing strategies and grow better. It has given me a one-stop platform to easily organize and manage contact and company profiles. It effectively assigns and tracks deals, controls the performance of sales reps and customer success teams, […]
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Rutkin Marketing announced it has joined HubSpot as a Certified Agency Partner at the Silver level of HubSpot’s partnership hierarchy and is on its way to Gold. HubSpot, the leading growth platform, works together with agency partners to grow their businesses through inbound software, services and support. “We are thrilled to welcome Rutkin Marketing to HubSpot’s […]
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Social media can be used as a catalyst for growing your business, but there is a strategy involved. Businesses that aren’t on social media at all or post randomly aren’t using social media to its full potential. When done correctly, social media can increase brand awareness, brand recognition, leads, and sales. Let’s get into how […]
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Possibly the biggest goal for marketers today is to manage your social media business pages and be seen and trusted by your audiences. Most marketers will agree, building trust doesn’t come easily. There are several social media best practices for marketers to follow to maximize their efforts and campaigns to get results. Here we discuss […]
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