Do you stare in awe at beautifully designed graphics and strategically crafted messages on social media content? Those posts weren’t just thrown together. It’s important to create a social media strategy for your business that speaks to your target audience. I recently hosted a webinar on the importance of creating a social media strategy and […]
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Did you know blogs improve your SEO? Blogging for SEO is a key aspect of every marketing strategy. Google likes to see that your website is active and consistently putting out valuable content that people might be searching for. In this article, I’m going to share metrics from Rutkin Marketing to show the value of […]
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Do you have a low open rate in your emails? Your subject line may be the culprit. Subject lines need to be compelling so people open your emails, but they are often considered not as important as the body of the email. It’s actually the opposite! Subject lines are the doorway to getting your email […]
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Webinars are a high impact B2B marketing tool to generate new leads. According to HubSpot, “Professionals say that video-based learning is their preferred learning format, and 85% prefer the video to be webinars. 94% of respondents also report viewing webinar content monthly.” If you are not implementing webinar for lead generation strategies, you are missing […]
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When you sit down to start writing your social media marketing posts, ask yourself: What is the best way to get conversions of your social media marketing posts? Are you trying to get more followers, traffic to your website, or engagements? Are you looking to drive visitors to request more information about your services? Do […]
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It can be overwhelming to research various email marketing platforms. On the surface, it seems like they all do the same thing. They do, to a degree. However, each platform varies among providers. After reading this article, you will have a better idea of which platform will be best to meet the needs of your […]
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An omnichannel marketing strategy utilizes multiple marketing channels to grow a business and interact with customers. The goal is for customers to have the same experience across all channels. Consistent user experience improves brand awareness and recognition, which leads to more leads and sales. Let’s dive into omnichannel marketing strategies. Marketing Campaigns Most campaigns are […]
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Search Engine Optimization (SEO) has become an integral part of successful marketing strategies. However, according to HubSpot, only 64% of marketers invest in SEO for lead generation. Optimization is about creating a great user experience and making your content easy for people to find. In this blog, we’ll explore elements of a successful SEO strategy and […]
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It’s a common scenario. The small business starts out with a tiny, lean marketing machine full of execution-focused worker bees to help it get off the ground. This lean team fits with the startup model during the space and time of ground zero. Over time, that small business outgrows its lean marketing unit and begins to […]
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If this is the year you consider adding some heavyweight artillery like a Fractional CMO to your marketing team, you’ve stumbled into the right place. Considering adding a full-time CMO to staff versus fractional CMO services is an essential first decision toward achieving your marketing goals. Weighing out the pros and cons of adding a […]
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It’s no secret that building a LinkedIn Selling strategy is a powerful prospecting tool. In fact, LinkedIn has become even more important to professionals and brands looking for connection, networking opportunities and leading prospects in the virtual environment. As in-person meetings, trade shows and networking gatherings have been placed on hold during these unusual circumstances, […]
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Winning at the LinkedIn algorithm is not rocket science, but it is a science. Your success with a LinkedIn marketing strategy will not only hinge upon sharing great content, but also on making sure that your content gets visibility. That’s where the algorithm game comes into play. Just like ranking in SEO for Google, follow […]
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