There was a time when business owners would neglect their online presence. Nowadays we know that, if you are not ranking in Google, you are doing something wrong. In this age of Digital Marketing, in order to reach more customers and generate leads, you need to add an extra layer of presence, and that is […]
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Writing is an art. Writing content for an email that engages and converts contacts to customers is in a class by itself. It’s not just writing the content. It’s writing content people will read and want to keep on reading. An email needs to be short and grab the reader in the subject line. The content […]
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SEO is not a race, it’s a marathon. Knowing how to keep up with the ever-changing digital landscape is a test of endurance. Google algorithms are smarter than ever, and long gone are the days where you could trick the ranking system by dumping a set number of keywords in a random article. With artificial […]
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Many businesses generate leads through a variety of marketing initiatives. But often, those leads never actually become customers. It takes a strategic lead generation and nurturing engine to develop an inbound marketing strategy and successfully convert leads into sales. Stephen Spiegel, CEO and Founder of Crewhu, an employee recognition and customer satisfaction SaaS platform for […]
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It’s a new year, and business owners are revising their content marketing strategy. In 2021, content marketing played a huge role in a business’s success, and it’s not going away anytime soon. In fact, Hubspot reported that “82% of marketers report actively using content marketing in 2021, up 70% from last year.” Additionally, “47% of buyers view three to […]
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Do you stare in awe at beautifully designed graphics and strategically crafted messages on social media content? Those posts weren’t just thrown together. It’s important to create a social media strategy for your business that speaks to your target audience. I recently hosted a webinar on the importance of creating a social media strategy and […]
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Did you know blogs improve your SEO? Blogging for SEO is a key aspect of every marketing strategy. Google likes to see that your website is active and consistently putting out valuable content that people might be searching for. In this article, I’m going to share metrics from Rutkin Marketing to show the value of […]
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Do you have a low open rate in your emails? Your subject line may be the culprit. Subject lines need to be compelling so people open your emails, but they are often considered not as important as the body of the email. It’s actually the opposite! Subject lines are the doorway to getting your email […]
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Webinars are a high impact B2B marketing tool to generate new leads. According to HubSpot, “Professionals say that video-based learning is their preferred learning format, and 85% prefer the video to be webinars. 94% of respondents also report viewing webinar content monthly.” If you are not implementing webinar for lead generation strategies, you are missing […]
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When you sit down to start writing your social media marketing posts, ask yourself: What is the best way to get conversions of your social media marketing posts? Are you trying to get more followers, traffic to your website, or engagements? Are you looking to drive visitors to request more information about your services? Do […]
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It can be overwhelming to research various email marketing platforms. On the surface, it seems like they all do the same thing. They do, to a degree. However, each platform varies among providers. After reading this article, you will have a better idea of which platform will be best to meet the needs of your […]
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An omnichannel marketing strategy utilizes multiple marketing channels to grow a business and interact with customers. The goal is for customers to have the same experience across all channels. Consistent user experience improves brand awareness and recognition, which leads to more leads and sales. Let’s dive into omnichannel marketing strategies. Marketing Campaigns Most campaigns are […]
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