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Retargeting Ads on Google to Capture Missed Opportunities

Retargeting Ads on Google to Capture Missed Opportunities

Are you losing opportunities from potential prospects leaving your website without taking action? Without retargeting ads, you likely are. Retargeting ads help companies to re-engage and convert missed leads. By displaying targeted ads to people who previously visited your site, you can increase conversion rates, improve your sales funnel metrics, and drive more revenue. However, […]

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5 Strategies for Overcoming B2B Sales Challenges and Achieving Success

5 Strategies for Overcoming B2B Sales Challenges and Achieving Success

In a previous article, I discussed the transformation of the buyer’s journey and how traditional sales funnels, which used to depict a linear journey from awareness to conversion, no longer fully capture the complexity of the modern buyer’s path. To avoid retreading old ground, I will just sum up by saying: It’s no longer enough to […]

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Creating a Sales Enablement Plan for Success

Creating a Sales Enablement Plan for Success

Is your organization struggling to align sales and marketing? One common issue we hear a lot with new clients is their sales teams’ frustration over marketing leads, particularly the top-of-funnel leads, which often have lower conversion rates. On the other hand, marketing teams feel disheartened when their hard-earned leads are ignored by sales. This disconnect […]

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7 ways to grow your email list

7 Tips to Grow Your Email List

Email remains one of the highest ROI channels for businesses. It’s a powerful tool for driving conversions, promoting your products and services, and building long-term customer loyalty. Through email lists and highly-targeted campaigns, businesses can engage subscribers with special offers, valuable resources, and company updates, all of which contribute to boosting sales and increasing brand […]

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3 Strategies for Marketing Financial Services

3 Strategies for Marketing Financial Services

Marketing financial services comes with its share of challenges, from stringent regulations and compliance requirements to a crowded market overflowing with information. Marketers must engage with a more intelligent and sophisticated audience that demands personalized and seamless experiences. These audiences, rightly so, are cautious of financial products that don’t demonstrate value, and it’s our responsibility […]

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