Small businesses that leverage social media marketing can compete more effectively. Unlike large corporations, small businesses often have limited marketing budgets and resources. Specialized social media marketing maximizes these limited resources by targeting the right audience, creating engaging content, and promoting the business efficiently. To illustrate, let’s look at the story of two coffee shops […]
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Have you ever felt overwhelmed by all the marketing channels available today? Social media, email, SMS, websites, even storefronts—the options are endless, and it’s easy to feel like you’re spreading yourself too thin. Here’s the good news: you don’t need to master every channel, just the right ones. That’s where a strategic multichannel approach comes […]
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In my experience working with CEOs, founders, and owners, marketing planning is one of the biggest challenges businesses face. A recent report from Constant Contact reveals that many leaders feel overwhelmed by the complexities of marketing and often struggle on how to effectively market their products or services. Consider this: 73% of those surveyed admitted […]
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After running hundreds of successful inbound and outbound campaigns, we can confidently say that your email list (who you target) is the most important factor in a campaign’s success—not the messaging or the design, but your list. This article breaks it down into three practical methods for mastering your email list segmentation, helping you zero […]
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I’m a huge fan of SEO for lead generation because it’s one of the most strategic ways to bring high-intent customers to your business. Are you curious to see how SEO can benefit your company? Based on my 20+ years of experience as a Chief Marketing Officer (CMO) and expertise in digital marketing for hundreds […]
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Have you been in this situation before? It’s 2:00 in the afternoon, and you realize you still need to post something on LinkedIn today. You scramble to throw together a graphic and a caption to get something posted. But there’s no strategy behind what you published, so the engagement falls flat. This scenario is all […]
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In digital marketing, understanding the difference between demand generation and lead generation is essential to creating an effective growth strategy. While these terms are sometimes used interchangeably, they play unique and complementary roles in the marketing funnel. In this comprehensive guide, we’ll clarify the difference between demand generation and lead generation, explain how these strategies […]
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In today’s crowded digital space, securing a top spot on Google requires more than just keywords. Rising competition is one of the biggest reasons for this challenge. As more businesses recognize the value of search engine optimization (SEO), they’re investing heavily in ranking strategies to improve their website position. This surge in optimization efforts has […]
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The StoryBrand framework provides a powerful approach to creating customer-centric narratives that resonate deeply with your audience.
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Your website is your number one employee. It’s often the first point of contact people have with your brand. But how are they finding you? Is it organically, like meeting someone on the street? Or is it paid, like an introduction at an exclusive event? This is the difference between SEO vs. PPC strategies for […]
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Are you losing opportunities from potential prospects leaving your website without taking action? Without retargeting ads, you likely are. Retargeting ads help companies to re-engage and convert missed leads. By displaying targeted ads to people who previously visited your site, you can increase conversion rates, improve your sales funnel metrics, and drive more revenue. However, […]
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In a previous article, I discussed the transformation of the buyer’s journey and how traditional sales funnels, which used to depict a linear journey from awareness to conversion, no longer fully capture the complexity of the modern buyer’s path. To avoid retreading old ground, I will just sum up by saying: It’s no longer enough to […]
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