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sharpen your sales strategy, sales strategy review

How to Sharpen Your Sales Strategy by Reviewing Your Wins

As Q1 wraps up, nearly every CEO, founder, or sales leader I speak with is asking the same question: “How do I make next quarter stronger?” Revenue targets are increasing, market conditions keep shifting, and everyone is looking for the fastest way to sharpen sales strategy to improve what’s working—and cut what isn’t.

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Why Small Businesses Need Specialized Social Media Marketing

Small businesses that leverage social media marketing can compete more effectively. Unlike large corporations, small businesses often have limited marketing budgets and resources. Specialized social media marketing maximizes these limited resources by targeting the right audience, creating engaging content, and promoting the business efficiently. To illustrate, let’s look at the story of two coffee shops […]

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How to Effectively Integrate Multichannel Approaches into Your Marketing Strategy

How to Effectively Integrate Multichannel Approaches into Your Marketing Strategy

Have you ever felt overwhelmed by all the marketing channels available today? Social media, email, SMS, websites, even storefronts—the options are endless, and it’s easy to feel like you’re spreading yourself too thin. Here’s the good news: you don’t need to master every channel, just the right ones. That’s where a strategic multichannel approach comes […]

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3 Email List Segmentation Methods

3 Email List Segmentation Methods for Higher Engagement and Conversions

After running hundreds of successful inbound and outbound campaigns, we can confidently say that your email list (who you target) is the most important factor in a campaign’s success—not the messaging or the design, but your list. This article breaks it down into three practical methods for mastering your email list segmentation, helping you zero […]

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The Role of SEO for Lead Generation for Small and Mid-Sized Companies

The Role of SEO for Lead Generation for Small and Mid-Sized Companies

I’m a huge fan of SEO for lead generation because it’s one of the most strategic ways to bring high-intent customers to your business. Are you curious to see how SEO can benefit your company? Based on my 20+ years of experience as a Chief Marketing Officer (CMO) and expertise in digital marketing for hundreds […]

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Difference Between Demand Generation and Lead Generation

Difference Between Demand Generation and Lead Generation: Choosing the Right Strategy for Your Goals

In digital marketing, understanding the difference between demand generation and lead generation is essential to creating an effective growth strategy. While these terms are sometimes used interchangeably, they play unique and complementary roles in the marketing funnel. In this comprehensive guide, we’ll clarify the difference between demand generation and lead generation, explain how these strategies […]

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Six Google Ranking Strategies for Success in a Competitive Digital World

Six Google Ranking Strategies for Success in a Competitive Digital World

In today’s crowded digital space, securing a top spot on Google requires more than just keywords. Rising competition is one of the biggest reasons for this challenge. As more businesses recognize the value of search engine optimization (SEO), they’re investing heavily in ranking strategies to improve their website position. This surge in optimization efforts has […]

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