Sales Enablement Services for Mid-Sized Businesses
Close the gap between sales and marketing with proven Sales Enablement strategies that get results.
Why Sales Enablement Strategy Works
Sales Enablement is the strategy, process, practices, and technology that empowers sales to sell more effectively and achieve revenue goals. This means going beyond cold-calling and passively marketing to buyers.
The Most Common Sales Challenges Faced by Businesses
Getting more qualified leads so the sales teams can do their thing
Not satisfied with the number of qualified opportunities coming from their direct sales
Concerned about running a lean and productive sales team
Worried sales and marketing teams are going different directions
If you are experiencing any of these challenges, now is the time to evaluate the impact.
At Rutkin Marketing, we help companies figure out what they need to improve the performance and productivity of their sales team.
“We’ve seen an increase of sales qualified leads moving into the sales funnel.”
I would definitely recommend Rutkin Marketing to anyone who’s looking for a strategic marketing partner to deliver results.
– Doug Cohen, Former President, Sandler-Summit Performance in Fort Lauderdale –
Our Sales Enablement Services
We partner with your sales team to provide marketing resources and educate on sales and marketing strategies to help them close more deals faster. Review what’s included with our sales enablement services.
- Lead funnel framework and scoring
- CRM implementation and adoption
- Sales playbook and processes
- Sales content optimization and scripts
- Sales cadences and email outreach
- KPIs and reporting
Learn more about our sales enablement strategies in this article.
How We Work With You
Book a Free Marketing Assessment
Meet with our team to determine your areas of need. We will formulate a scope of work and plan to help you reach your goals.
Sign the
Contract
We will send you a proposal, contract, and invoice. Then, we can start on your custom plan.
Customized
Solution
Our team will create a customized solution for your marketing needs.
84% of reps achieve quota at companies using Sales Enablement strategies.
– Aberdeen –
A Case Study on Crewhu
Crewhu is an employee recognition and customer satisfaction SaaS platform that helps small to mid-sized IT Service Providers and Managed Service Providers (MSPs) focus their entire team on the metrics that matter most to their business. By helping businesses create a strong motivated internal team, Crewhu promotes a culture of engagement and excitement, resulting in lower turnover, higher productivity and sales, and better customer satisfaction.
Challenge:
- Uncoordinated marketing initiatives not focused on the desired results
- No strategic system to analyze the results and define the return on investment (ROI)
- Didn’t have a lead nurturing process in place to move leads down the funnel
Solution:
- Optimize the website to increase Search Engine Optimization (SEO) and improve conversion
- Increase organic traffic to the website by evaluating the current website, blogging, landing pages, keywords, and call-to-action strategies
- Evaluate new digital marketing channels to generate additional leads and allocate the right ad spend
- Create an engaging and nurturing process with campaign tracks in HubSpot and defined Key Performance Indicators (KPIs) to convert more leads into meaningful sales discussions, demos, trials, and deals
- Increase conversions by aligning compelling and optimized content/offers/CTAs into nurturing campaigns to meet buyers where they are in the buying process and move them down the funnel
Result:
- Marketing Qualified Leads (MQL) increased by 3560% in Year 1 and 60% in Year 2
- The number of MQLs generated by paid promotions through Google, Facebook, and LinkedIn increased by 43%
- MQL-to-Opportunity Rate increased from 0% to 26%
- Revenue increased by 60% in 18 months
Why Rutkin Marketing?
Experience: Proven marketing leader with 25+ years of experience advising and leading marketing teams for early-stage, mid-sized and large companies within the technology, software-as-a-service (SaaS), and data management platforms in the financial marketing, healthcare, and professional services industries.
Energy: “Helping businesses thrive is why we get up in the morning.” Our greatest strengths are creativity, expertise, drive, and leadership. We thrive on challenges, particularly those that expand our clients’ performance and close the gap in their sales and marketing.
Results: It’s all about people and results. Our team is dedicated to advising and mentoring people to success. Many things can change in your business in as little as 90 days. Our specialty is understanding how to analyze the data and take action to enhance your business.
Accelerate Your Sales Performance and Grow Revenue
Waste no more time! Let show you how we can help you maximize content utilization, reduce ramp time, demonstrate ROI and accelerate your sales performance. Get the results you need and deserve by contacting us today.
