fbpx Rutkin Marketing 235% Lead Growth from Content Marketing Strategy

Marketing

Technology Company Sees 40% Revenue Growth and 235% Lead Growth from Content Marketing Strategy

Technology Company Sees 40% Revenue Growth and 235% Lead Growth from Content Marketing Strategy and Website Redesign in the First 12 months. When the company was concerned about building a strong brand and generating leads to increase sales, this smart CEO turned to strategic marketing.

Datamyx™ (acquired by Deluxe Corporation) is recognized as a leading provider of consumer data and technology solutions among financial institutions working with many lenders nationwide. When the company needed to create a marketing strategy to build a strong brand to generate leads and increase sales, the company turned to strategic content marketing, HubSpot and a website redesign to increase visibility, traffic and leads to grow their funnel.

HOW WE HELPED

RESULTS

  • Revenues Up: 35%
  • Website Traffic Up: 40%
  • Lead Growth: 235%

OVERVIEW

Datamyx™ is a leading provider of consumer data and technology solutions among:

  • Financial Institutions – Mortgage, Banks, Credit Unions, Alternative Finance
  • Automotive – Lenders, Dealers, OEMs
  • Insurance – Auto, Homeowners, Life, Health
 The company caters to helping these institutions grow revenue through strategic targeting, lead optimization, retention, and cross-selling services. The company was originally founded in 1997  when financial institutions across the US were utilizing large data warehouse centers to run, manage, and optimize their direct mail strategies. With the regulators enforcing new lending requirements, the pressure on financial institutions to meet prescreen credit data and consumer privacy requirements was growing. In an effort to ease stress and improve efficiencies for financial institutions, Datamyx created Intelidata Express, a Software-as-a-Service (SaaS) platform giving marketers access to prescreen credit data from all three credit bureaus and to perform analysis on their consumer data to optimize their direct marketing efforts.

Turning to Strategic Marketing

As many growing companies do, they needed help developing a strategy that would strengthen their brand, attract top talent, create more demand, and grow the funnel. They were looking for someone who had the strategy and analytical chops, while understanding how to execute. They were not interested in a magic show, but rather needed someone to develop and execute the plan, and dig into the numbers to build the benchmarks and prove they were moving in the right direction, or if not, direct them to where to go next.

They learned about the strategy of how content marketing and inbound and outbound marketing can drive prospects and leads for companies – and were somewhat familiar with the success other companies were having with this approach. So they turned to Maria Rutkin, who created and implemented a marketing strategy and plan that included creating content to publish in HubSpot, building landing pages for lead generation, and tracking marketing metrics monthly, among other initiatives. The program was starting to prove itself to Datamyx, and the team was happy with the direction in which they were heading. They continued to attract top talent and grow so well that they were acquired by Deluxe Corporation, which is one of the largest payment and data companies in the US and provides personalized products and services to small businesses, financial institutions, and consumers.