LinkedIn Lead Generation for Financial Consulting Firms
See how we helped a financial consulting firm use LinkedIn outreach and lead generation to gain 574 leads with a $69.68 cost per lead. Learn about our strategies to boost your outreach.
LinkedIn Lead Generation for Financial Consulting Firms
Case Study: Expanding U.S. Sales Outreach for a Financial Consulting Firm
Our client, a mid-sized financial consulting firm specializing in CFO services and financial strategy, sought to expand its sales outreach within the U.S. market. Targeting high-level executives in Venture Capital, Technology/IT, and Private Equity sectors, the company needed to increase its visibility and attract qualified leads through LinkedIn, the primary platform where their target audience engages.
Challenge:
The company faced financial pressures to expand its sales outreach to key decision-makers, including CEOs, Presidents, Owners, CFOs, COOs, VPs of Finance, and Board Directors within their target industries. However, they had a low presence on LinkedIn, where the majority of their prospective clients were active. This limited their ability to reach and engage the right audience effectively.
Goal:
The primary objective was to attract more qualified leads into the sales pipeline and generate new business opportunities through enhanced LinkedIn prospecting efforts.
Solution:
To address these challenges, we implemented a comprehensive lead generation program using LinkedIn Prospecting in Sales Navigator. The strategy involved:
- Developing and executing a targeted outreach campaign on LinkedIn.
- Optimizing all brand storytelling content and messaging to ensure the right message was delivered to the right audience at the optimal time.
Results:
Over a 10-month LinkedIn prospecting campaign, the company achieved impressive results:
- A 35% acceptance rate on connection requests.
- 11,232 messages sent to potential leads.
- 32,202 connection requests initiated.
- 22,596 InMails delivered to targeted individuals.
- Generated 574 leads, averaging 143 leads per month.
- Achieved a cost per lead (CPL) of $69.68 with an overall spend of $40,000.
This focused LinkedIn strategy not only increased their visibility on the platform but also significantly bolstered their sales pipeline, providing a cost-effective solution that delivered substantial value.
Ready to Grow Your Business?
If you’re looking to expand your reach and attract more qualified leads, our proven LinkedIn prospecting strategies can help. Schedule a discovery call with us today to discuss how we can tailor our approach to meet your business needs and drive success.
