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Case Studies

Customer Acquisition Strategy: A National Orthopedic Center

customer acquisition strategy

We worked with a national Orthopedic center on their customer acquisition strategy to boost Patient Engagement and slashed acquisition costs by 82%. Explore this customer acquisition strategy case study to see the results we got for them.

Customer Acquisition Strategy: A National Orthopedic Center

A leading orthopedic center with over 100 locations and 650 medical professionals facilitating nearly a million patient visits annually faced challenges in its online presence.

Challenge:

The Orthopedic Center was experiencing difficulties in identifying where leads were originating from, lacked clear messaging on their search profiles, and needed to enhance the volume of phone calls for their patient intake process.

Goal:

The goal was to develop cohesive and clear messaging across all location profiles, optimize call-to-actions, and build an advertising plan aimed at increasing the number of leads and phone calls for patient intake.

Solution:

  1. Rebranded the messaging and imagery across all location profiles to ensure consistency and clarity.
  2. Implemented optimized call-to-actions to drive more phone calls, including a system to track calls lasting 2+ minutes as a measure of qualified leads.
  3. Established clear attribution for success metrics, focusing on tracking ‘Book an Appointment’ submission forms and call tracking.
  4. Set and monitored KPI benchmarks, aiming for a Cost Per Acquisition (CPA) of less than $15.75.

Result:

In the first three months after implementation, significant improvements were recorded:

  • Achieved 9.5 million impressions, reaching approximately 2.8 million people.
  • Increased qualified calls by 48%.
  • Reduced CPA dramatically from $55 to $9.83, marking an 82% improvement.

Overall Impact:

By optimizing their profiles on platforms like Google and Yelp and engaging with negative reviews to improve service perception, the National Orthopedic Center not only enhanced their online visibility and credibility but also significantly increased their lead generation efficiency. This strategic approach led to a better understanding of lead sources and a substantial reduction in acquisition costs, all while resonating powerfully with their target audience.

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