How We Perform a Website SEO Analysis for Mid-Sized Businesses

The significance of SEO cannot be overstated, especially for mid-sized businesses aiming to carve their niche in competitive markets. A well-executed SEO strategy can significantly enhance online visibility, drive targeted traffic, and ultimately bolster business growth.

However, navigating the complexities of SEO requires the proven methodologies the Rutkin Marketing team employs to tailor to the unique needs and objectives of each business. In this comprehensive guide, we explore the intricacies of performing a thorough SEO analysis specifically designed for mid-sized businesses.

From assessing current standings to crafting custom content strategies and implementing optimization techniques, each step is outlined to empower businesses with the insights and strategies needed to thrive in the digital space.

1. Assess Your Needs

The first step in our website SEO analysis is to determine your needs. SEO strategy all starts with a goal. Is it to gain more website traffic? What about improving lead generation and contact form submissions? Maybe you want to boost online sales. Understanding your goals and objectives before moving forward with the project will guide the rest of the analysis process.

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2. Research and Insight

We analyze your website’s current performance in terms of search engine visibility, keyword rankings, and organic traffic. Keyword research gives us relevant phrases your target audience is searching for. Are you ranking for these terms or something else? We find the best opportunities for ranking and traffic.

We also compare your SEO statistics to your competitors to see how you measure up. We analyze their keyword targeting, content strategy, backlink profile, and overall website performance. There may be areas for you to gain an advantage that your competitors are missing out on.

Target audience research is a big part of our website SEO analysis, too. With some insight from clients, as well as our research, we can understand your target audience’s demographics, interests, and online behavior to tailor your SEO efforts to their needs and preferences.

We spend a lot of time researching your website. Clients receive a detailed report of our findings, including recommendations of what to optimize, change, delete, keep, or gaps we noticed. Sometimes, a second eye can notice things you never did. We base our proposal around our findings, as well as your needs and desired outcomes of your investment in SEO.

3. Build a Plan

From our research, we build a plan to address your needs and reach your goals. Many websites we analyze need improvement in these areas:

Content quality
User experience
Technical SEO

Our strategy and proposal from there is unique; SEO isn’t a one-size-fits-all solution. We carefully strategize a plan around the areas for improvement we noticed during our research and your desired outcomes.

This is where our SEO expertise shines. Acting as your fractional CMO, we deep-dive into the strategy and test new ideas to meet your expectations. We look at the whole picture of your business and the buyer journey to ensure our strategies align with the behaviors of your audience.

4. Content Strategy

Next, we put together a content strategy for you. During our research phase, we evaluate the quality and relevance of your existing content to identify gaps and opportunities for improvement. This process involves assessing content format, topic relevance, keyword optimization, and engagement metrics.

Then, we develop a strategic content plan that aligns with your SEO objectives and target keywords. We may create new content, optimize existing content, and plan content promotion strategies to maximize visibility and engagement.

Producing high-quality, informative, and engaging content that addresses the needs and interests of your target audience will help you rank higher on search engines, which is why content is a big part of an effective SEO strategy. We assist in creating new content assets such as blog posts, ebooks, infographics, and more.

Blog content serves a key purpose in ranking higher on search engines. As Andy Cresodina puts it:

No content? No one will link to you.
No links? You’ll have low Domain Authority.
Low Domain Authority? The service pages will never rank for those competitive commercial-intent phrases.

You need content that will support your main service pages, and blogs are the perfect way to do that. The more authoritative your site is, the more likely you are to rank. That is why we include content in our website SEO analysis and strategy.

5. Optimization and Implementation

Once your content strategy is in place, it is time to address technical SEO issues or opportunities. We start with on-page optimization. This involves optimizing key elements of your website, including meta tags, headings, URLs, and internal linking structures to improve search engine visibility and user experience.

Then, we move on to fixing technical SEO issues. Site speed, mobile-friendliness, crawlability, and indexability ensure that search engines can properly crawl and index your website. Any issues here can delay results from SEO efforts. We get these fixed ASAP.

6. Review and Measure

Tracking key metrics such as keyword rankings, organic traffic, conversion rates, and engagement metrics helps us evaluate the effectiveness of our SEO efforts. Analytics tools such as Google Analytics give us insights into user behavior, traffic sources, and conversion paths. This information can help us identify trends, opportunities, and areas for optimization.

We provide regular reports to communicate the results of your SEO campaign to make data-driven decisions about future strategies and tactics. If something isn’t working as expected, we try something new.

7. Ongoing Support and Continuous Optimization

SEO isn’t a set-it-and-forget-it strategy; it takes continuous optimization to have the best chance of ranking on search engines. Our team regularly reviews and refines your SEO strategy based on performance data, algorithm updates, and changes in your industry or target market. This involves staying up-to-date with best practices and experimenting with new tactics to maintain and improve your search engine rankings.

Having an experienced SEO team with proven methodologies by your side is how you see results from your SEO efforts. We monitor, address, and optimize your website so you can feel confident knowing you are providing the best user experience for your potential customers.

If you are ready to work with our team on a website SEO analysis, schedule a 30-minute assessment today.