We’ve heard this question before, “I’m looking for outsourced marketing. I need somebody who can help me with this problem, and I need it done now. Where do I begin?”
The decision to outsource marketing may be both strategic and tactical. Typically the companies we work with don’t have the time, resources and level of expertise to do it. They’re seeking to outsource an activity that may be central to the business, such as developing a positioning strategy, strategizing a new product launch or improving lead generation to drive more sales. This offers a distinct benefit to a CEO, Sales and Product Leader because they can access higher quality talent and expertise that they might not ordinarily be able to attract or afford in an in-house department.
At the tactical level, it can be beneficial to outsource marketing, especially when the organization lacks the internal resources to execute. Whether you need to respond quickly to an unexpected change or supplement what the marketing team is already doing to balance the increased activity, having a dedicated outside marketing resource can prove to be invaluable in helping you continue to thrive and achieve quotas.
Another key benefit is managing marketing costs as variable expenses. Fixed costs in people, systems, and facilities often account for the largest portion of a marketing budget. By outsourcing marketing and specific projects, this creates a greater level of flexibility. While the costs of outsourcing might appear to be higher than doing it yourself, there are many hidden costs in maintaining internal fixed marketing assets, such as absorbing delays caused by changing priorities, employee attrition, or lack of bandwidth.
What’s right for your organization? The most likely place to start is to identify what you need to get accomplished with a clear set of objectives, and then to determine the type of skill sets and resources you will need in order to get the job done. At Rutkin Marketing, our business model is built around people with hands-on, proven experience who have worked in the corporate world and understand the nuances in getting things done. This eliminates frustration and lost time for your business. From understanding your challenges to helping you select the right marketing skill sets, people, processes and technologies, we will help you assess what you need and advise you of the right tools to get there in order achieve the results you’re looking for–efficiently and effectively.
Waste no more time! Get the results you need and deserve. Partner with Rutkin Marketing by contacting us today.