Why Outsourced Marketing?

We’ve heard this question before, “I’m looking for outsourced marketing. I need somebody who can help me with this problem, and I need it done now. Where do I begin?”
Determining whether to outsource marketing or keep it in-house is a common problem businesses face. It’s hard to find, recruit and build talent who fit precise roles and keep them utilized 100 percent of the time. So, most sales and marketing teams experience some mix to fill certain positions and outsource the rest.

That’s where we come in. We take over the work of leading your marketing each week, implementing your growth vision. By assessing your needs, creating high-impact marketing strategies and executing your programs, we help fill the gap. YOU benefit by:

• Having the right marketing strategy, structure, people, tools, and processes to execute and get you results
• Higher quality experience at a feasible rate to meet your business needs
• Quickly respond to what’s working and what’s not working with ongoing support that helps you make informed decisions and improve performance

Another key benefit is managing marketing costs as variable expenses. Fixed costs in people, systems, and facilities often account for the largest portion of a marketing budget. By outsourcing marketing and specific projects, this creates a greater level of flexibility. While the costs of outsourcing might appear to be higher than doing it yourself, there are many hidden costs in maintaining internal fixed marketing assets, such as absorbing delays caused by changing priorities, employee attrition, or lack of bandwidth.

Strategic and Tactical

The decision to outsource marketing may be both strategic and tactical.

Typically, we work with companies who don’t have the time, resources or level of expertise to do it in house. They’re seeking to outsource an activity that may be central to the business, such as developing a positioning strategy, strategizing a new product launch or improving lead generation to drive more sales. This offers a distinct benefit to a CEO, Sales and Marketing Leader because they can access higher quality talent and expertise that they might not ordinarily be able to attract, build, train, or afford internally.

At the tactical level, it can be beneficial to outsource marketing, especially when the organization lacks the internal resources to execute. Whether you need to respond quickly to an unexpected change or supplement what the marketing team is already doing to balance the increased activity, having a dedicated outside marketing resource can prove to be invaluable in helping you achieve quotas.

Why Rutkin Marketing?

How to Get Started with Outsourced Marketing?

The first step is to identify what you need to accomplish with a clear set of objectives. Then, determine the type of skills and resources you need to get the job done.

At Rutkin Marketing, our business is built around people with hands-on, proven experience who have worked in the corporate world and understand the nuances in getting things done. This eliminates frustration and lost time. From understanding your challenges to helping you select the right marketing skill sets, people, processes and technologies, we help you assess what you need and advise you on the best way to move forward to achieve results.

Waste no more time! Get the results you need and deserve. Partner with Rutkin Marketing by contacting us today.