Why Inbound Marketing Works?
Inbound Marketing is a buyer-focused, measurable approach that helps you meet buyers where they are in the buying process. Whether you’re trying to attract buyers or convert them into customers, your Inbound Marketing strategy plays a big part in generating awareness and attracting more qualified leads for sales. At Rutkin Marketing, we help you increase leads, customers and marketing ROI through Inbound Marketing strategies.
- Improve ROI on your marketing efforts from your Website and Digital Assets to your email marketing, social media, and online advertising
- Generate more qualified leads through inbound marketing and Sales Enablement so sales can do their thing
- Quickly respond to what’s working and what’s not working with ongoing monitoring and testing that helps you make informed decisions
Data-backed truths about
Inbound Marketing
So, are you IN or OUT? Your competitors already understand the effectiveness of Inbound Marketing and are working diligently to capitalize on it. Are you?
Why Work with a Strategic Marketing Firm?
Like any strategy, Inbound Marketing provides more ways to target and measure results. But it takes time and expertise to get it done. It’s not something you can just hire some kid out of college to do. Anyone can post on social media. The difference is in the experience and knowledge to build the right strategy, to execute effectively, and to deliver results. The learning curve and expense of trying to do it inhouse can slow down your efficiency and limit the results you get.
Inbound Methodology is comprised of four distinct phases. Our strategy will focus on the phase that we collaboratively determine will be of highest impact.
What are the Four Stages of Inbound Marketing?
Inbound Marketing starts by understanding how your customers move through the four stages of the buyer’s journey:
Each stage addresses different questions, challenges and concerns for your buyers. By matching relevant content and offers at each stage of the buyer’s journey, you’ll reach customers in a way that works for them. The result: You’ll be recognized as a helpful advisor, building trust with prospects, and improving customer retention. Techniques include:
- Analysis and strategic planning
- Search engine optimization (SEO)
- SEO audit and keyword research
- Search engine marketing (SEM)
- Content marketing strategy, content map and execution
- Campaign planning, building and execution
- Web design and development
- Online branding asset creation and execution
- Blog article writing
- Social media marketing
- Landing page optimization
- Video marketing
- Reporting and metrics
Each discipline requires specific skills and experience from working on many campaigns across industries and verticals. For many companies, it’s more cost- and time-effective to outsource Inbound Marketing for a fraction of the cost rather than to add and train 1-2 full-time employees.
How to Get Started with Inbound Marketing?
The goal of Inbound Marketing is to attract, convert, close and delight your customers. Waste no more time! Get the results you need and deserve. Partner with Rutkin Marketing by contacting us today.