Maria Rutkin left the corporate lifestyle to establish Rutkin Marketing in early-2015 when she realized many businesses were struggling to grow revenue and increase sales, and decided to change that. Solving most of these revenue growth challenges often begins with a cohesive marketing strategy focusing on building a trusted brand that enhances the customer experience with effective sales lead generation and content marketing. Why? Because that’s how successful companies thrive. So how do you feel your company is performing to overcome these challenges? It starts by understanding where you are today and where you want to be—and closing the gap in your marketing.
As President, Maria Rutkin is responsible for the management and growth of all facets of the business including sales, creative services, marketing, ad products and business development. She brings 20+ years of experience in marketing, management and demand generation for early stage, mid-sized and large corporations. She has a record of advising and leading teams, establishing tight alignment with sales, improving competitive market position, and a consistent record of outperforming quotas. Her hands-on, take-charge approach has provided clients and employers within the technology, software-as-a-service (SaaS), data-as-a-service (DaaS), financial marketing, and legal markets with a skilled executive who combines strategic vision with a strong understanding of operational issues and an ability to get the job done in a timely, efficient manner.
Prior to Rutkin Marketing, she was Senior Director of Marketing for Datamyx, a data-driven marketing intelligence provider for finance, automotive and insurance marketers. There she developed the marketing infrastructure from the ground up and aligned it through the sales cycle throughout all segments. This included the development of online marketing, thought leadership, events, customer acquisition, and lead generation utilizing CRM and marketing automation technologies.
Before coming to Datamyx, she was Director of Marketing at TrialGraphix. In this role, she led the direct marketing efforts targeting legal decision-makers and influencers within the Fortune 500 and ALM Top 200 Law Firms. She provided leadership and overall direction to rebrand the trial technology products and formulate strategy for eight offices nationwide to sustain revenue growth with co-branded partnerships, client recognition programs, events, sponsorships, digital marketing, and lead generation with measurement across the marketing mix.
Before this, she was Product Marketing Manager, U.S. Legal Technologies at Kroll Ontrack where she led the strategy and execution for $150M SaaS pioneer of electronic discovery and legal technologies. She was responsible for the strategy, content, and execution of eight key product launches and campaigns with a team of 20 direct/indirect reports, both domestically and internationally.
Maria was born in Meriden, Connecticut and has lived most of her life in South Florida. She is married and has one child.
Maria’s current or prior professional affiliations include Direct Marketing Association (DMA), Florida Direct Marketing Association (FDMA), American Marketing Association (AMA), Public Relations Society of America (PRSA), Junior League of Tampa, Metropolitan Ministries, United Way, March of Dimes, World Vision, Delta Gamma Alumnae (Delta Kappa Chapter), and University of South Florida Alumnae.
A graduate of the University of South Florida in Tampa, she received her Bachelor’s degree in Marketing Communications.